innovu is the name born of combining 'innovation' with
french past participle of 'to see'. A design blog sharing genius concepts and ideas that are innovative and insightful.
“Brand Spirit” by Andrew Miller
Being a strategic agent at daytime, Andrew Miller is covering everyday objects in white paint for his project ‘Brand Spirit’ in his spare time. Miller is painting one branded object white, removing all visual branding, reducing the object to its purest form, every day for 100 days. He purchases each object for less than $10, it can be something he owns, something another person gives him, or something he finds. You can see more white objects and follow the project on his Tumblr.
White